1. First we get to understand your website and your expectations.

We first get to understand what you do and who your competitors are. We’ll talk at length about what you expect from your campaigns.

Your Website: You need a good website, relevance is everything with any form of digital marketing, particularly Google Ads.

Research, budget & spend: We’ll set and closely monitor daily budgets and analytics.

Reporting: We’ll be keeping you in loop all the way.

2. We look at the journey your customer takes before they call or contact you.

The Journey: We talk about the ‘journey’ a lot. Every element from your potential customer choosing a search term to seeing your ad and then landing on your website is important. We look at this journey in detail. Often the success of a campaign is down to a well thought out journey.

The Landing Page: A good landing page and website is essential, it’s the most important part of the journey your customer takes.

The Keywords: We research and apply a good set of relevant keywords. The Ads themselves with also get optimised.

Analytics: We set up Google Analytics on your website so we can monitor and improve your campaign.

3. We test and look at the data using Google Analytics. Once the campaign is running the analytics is by far the most important thing with paid search.

We look at your campaign daily and we make incremental improvements to outperform your competitors who are also bidding for the same traffic.

We make sure that the mobile and desktop view of your website is optimised.

Looking at both Google Analytics and the data from the Google Ads dashboard we can tell us a great deal about what’s working and what isn’t.

Analysis is everything with Google Ads.